Text by Dianne Crown | Photo by N. Godinez Photography

Are you more of an island paradise girl, a smooth champagne and wine lady, or a primrose bride? Do you envision a glamorous setting or something more edgy? Whatever your style may be, the colors at your wedding will set the stage.

Selecting a wedding color palette can be as easy as knowing what colors look best on you, or perhaps picking a color scheme that evokes a certain mood. Or it could be much trickier. It isn’t always easy once you’ve wandered into the world of color hue, intensity and value. Yes, there is a science behind the lovely art of color choice.

Color Theory Basics

Hue. What color is it? Think of the distinctly different tones of red, blue and yellow, or orange, green and purple.

Intensity or saturation. How vivid is it?

Value. How light or dark is it?

Contrasts and Complements

To select a pleasing palette, first select your favorite hue and then consider your “drama” level. Certain high-contrast colors opposite each other on a color wheel can be vivid when paired. Similar shades next to each other on the color wheel can be soothing. One or two rich colors alongside a neutral white or black can be evening elegant, whereas several bright colors can create a sense of festivity in the afternoon.

What’s Trending?

Just as decorators browse color chip fans and paint department displays, wedding designers and other party planners can consult color generators to begin a design for invitations, attire, flowers and place settings.

Click through a variety of color palettes in the color generator at coolors.co, where you can browse color palettes, generate your own palette and modify color shades.

Seasons and Textures

Consider your wedding season, says Rachel W. Miller’s “4 Tips for Choosing Your Wedding Color,” but don’t let it limit you. “Each season has obvious choices, but that doesn’t mean it’s limited to those colors or that you can’t use seasonal colors any other time of year,” she says. “One trick I love is to think of the colors associated with certain seasons throughout history or in different countries. For example, a December wedding doesn’t have to be red and green; in the 1950s and ’60s, winter pastels and metallics were all the rage for the holidays. Or consider a citrusy palette; oranges have long been associated with Christmas in different regions.”

And texture may make a compromise color work for you and your partner, Miller adds. “A wedding with beige calligraphy and white silk accents looks far different from a wedding with rustic cotton bouquets and neutral wood accents. If you love a color and aren’t sure if it’s right for your wedding, think about how you can use texture to make it work.”

Finally, though…

It really is a day to do what you please. You can decide whether you follow tradition or make everything match. With one eye toward the look you want in your photos and another toward the spirit of your day, make it whatever you will enjoy and celebrate.